Why Most Contractor Sales Teams Fail (And How to Fix Yours in 2025) w/ Ryan Groth

The era of order-taking is over and if your sales team is still sitting around waiting for the phone to ring, you’re in trouble. In this episode, Benji sits down with Ryan Groth, CEO of Sales Transformation Group, to unpack what today’s high-performance contractor sales orgs actually look like and how you can build one from scratch.

You’ll learn:

• Why “sales culture” is your biggest lever in today’s market
• How to future-proof your sales org in an AI-driven world
• What sales leaders must master (hint: CRM, coaching, and culture)
• Why it’s time to lead from the front - not from the boardroom

Hard truth's and tactical next steps every $1M–$10M contractor needs to hear.

Connect with Ryan Groth and STG at salestransformationgroup.com