One Fifty Three Brand Marketing is led by Diego López Fernández, a Revenue Advisor specializing in brand strategy, messaging, and marketing leadership for landscape businesses across the U.S. and Canada.
With more than 15 years of experience and over a decade focused specifically on the green industry, Diego helps companies bring clarity to how they present themselves, communicate value, and show up in the market. His work sits at the intersection of brand, marketing, and operations, ensuring what a company says, what the team does, and what clients experience all align.
One Fifty Three focuses on turning strategy into real-world execution. Brand decisions do not stay on slides. They show up in proposals, websites, vehicles, sales conversations, and day-to-day operations, so the brand actually works in the field.
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Most marketing problems aren’t marketing problems. They’re clarity problems.
As landscape companies grow, their marketing often stops reflecting the quality of their work. Messaging becomes unclear. Websites fail to convert. Teams struggle to explain what makes the business different, and marketing activity increases without consistent results.
Diego works with owners and leadership teams to clarify positioning, sharpen messaging, and build marketing systems that support sales and growth. His focus is aligning brand, team, and customer experience so marketing reinforces the business instead of working against it.
The result is clearer differentiation, better lead quality, stronger close rates, and a brand the entire company can stand behind.
Brand Strategy & Storytelling
Clarifying brand purpose, positioning, and messaging so the company communicates clearly and consistently.
Brand Identity & Implementation
Building cohesive visual systems across trucks, uniforms, signage, proposals, and digital touchpoints so the brand looks established and credible everywhere it shows up.
Marketing Strategy & Execution
Creating practical marketing plans tied to business goals and capacity, with websites and funnels designed to convert.
Client & Employee Experience Design
Mapping real customer and employee journeys to reduce friction, improve consistency, and reinforce the brand from the inside out.
Fractional CMO Leadership
Providing ongoing marketing leadership and prioritization so owners can make confident decisions without adding a full-time executive role.
Start with a free business assessment from a LeanScaper Guide.
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Grow ($500K–$3M)
The business is doing quality work, but the brand and marketing feel unclear or inconsistent. Diego helps establish positioning, messaging, and foundational systems so marketing supports growth instead of creating confusion.
Scaling ($3M–$10M)
Growth accelerates and complexity increases. Diego helps align brand, marketing, and team execution so the company presents itself consistently and converts demand into qualified opportunities.
Enterprise ($10M–$30M)
Multiple teams, service lines, and markets require clarity and consistency. Diego supports leadership teams with brand standards, marketing systems, and fractional CMO guidance that scale with the organization.
Start with a free business assessment from a LeanScaper Guide.
Book a Discovery CallTo help companies grow with clarity by aligning what they believe, how they operate, and how they show up in the world.
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Diego believes great marketing starts with meaning. He helps landscapers tell their story through words, visuals, and experiences that build trust and connection. To him, business should be both profitable and purposeful — a force for good that makes communities more beautiful.
When he’s not shaping brands, you’ll find him outside with his children or at a concert, recharging through creativity and connection.
Getting great help from a LeanScaper Advisor is simple...
A LeanScaper Guide will meet with you to, discuss your needs and match you with the Advisor that can serve you best.
Your Advisor will clearly discuss the different options available to you and curate a service plan that you can both feel great about.
Together you can confidently overcome roadblocks and set your team up for success.
Start with a free business assessment from a LeanScaper Guide.
Book a Discovery Call